PurpleApple

Often times a customer starts shopping in one channel and ends up buying through another channel. In order to create a consumer experience that will be seamless through all mediums, an omnichannel retail approach is required. Augmented reality has already made its mark in improving the navigation methods through Augmented Reality Travel . Augmented reality can help bridge these gaps by bringing in a tangible presence to e-commerce and online shopping. For Retailers There is no doubt that augmented reality helps increase customer engagement. With AR, shoppers are spending much more time visualizing products and configuring them in real-time, eliminating their doubts about online purchases. One of the main issue that arises with online shopping is when customers buy a certain product and receive something that is different than what they had expected. This problem arises mainly because consumers don’t really have an efficient way to evaluate the products before makin